Shira Levine

Shira Levine brings extensive expertise in customer engagement and online community strategy to the BTC Markets Advisory Board. With a distinguished career spanning leadership roles at DC Comics, eBay, Zynga, and Sephora, Shira has demonstrated a strong capability in developing and implementing strategies that enhance customer relationships, drive ROI, and bolster retention. Her two decades of experience in Silicon Valley underscore her proficiency in platform strategy, marketplace dynamics, and customer loyalty.

She is renowned for her strategic development skills, having crafted comprehensive marketing ecosystem communications and engagement strategies that build strong, lasting relationships between companies and their customers. Her proven ability to design and execute loyalty programs and customer activation initiatives has been instrumental in driving meaningfulinteractions and retention. Additionally, her solutions-oriented, data-driven approach and leadership have enabled her to manage and inspire large global teams effectively.

Shira’s deep understanding of marketplace performance and customer lifecycle management further enhances her ability to provide valuable insights and guidance. In Australia, she has applied her expertise to projects with Uber Eats ANZ and Afterpay, and Dulux focusing on strategic communications and retention. Her background and insights are invaluable in supporting BTC Markets’ efforts to enhance customer engagement and achieve its strategic goals.