In the past few years, the global cryptocurrency market has seen unprecedented growth. In 2017 alone, the total market capitalization soared from approximately US$17 billion to US$600 billion.

As this market continues to grow, it is important for us to understand what drives cryptocurrency adoption and how diverse groups of investors interact with it.

Investor study report 2021-2022

Far from the scepticism and misinformation that dominated the conversation a year ago, ordinary Australians are now talking to each other about crypto. We explored our trading data to understand how the cryptocurrency market performed in 2021, gaining insights into the attitudes and behaviours of crypto investors.

The Investor Study Report published in April 2022, uses data that has been captured from the BTC Markets platform throughout the calendar year for 2021. It provides an overview of market performance and an in-depth exploration of data related to user behaviour and investor confidence.

Investor study report 2021-2022Download report

Investor study report 2020-2021

BTC Markets ran a survey in FY20-21 with over 1,800 participants from Australia to find out what the average Australian cryptocurrency investor looks like. We found Australian investors are as diverse in their motivations and reasons for investing as their counterparts in traditional markets.

With crypto hitting the mainstream in 2021, this timely report sheds light on the state of play in Australia’s crypto industry, why investors are increasingly choosing this digital asset class, and what the industry in this country needs to do in order to become a leader in the global crypto space.